Old world kala cotton meets new age zeitgeist. This line of timeless casual chic and sporty elegant clothes reflects the philosophy of Brown Rice Studio that design should be an amalgamation of sustainability, comfort and everlasting style.
Kala cotton is old world cotton, native to the arid districts of Kachchh in Gujarat. The hardy indigenous cotton is not genetically modified, and grows naturally without irrigation, chemical fertilisers or pesticides, making it a carbon neutral fabric.
The weavers who work with the cotton come from the Hindu community in Bhujodi. While the women spin the yarn, the men weave the fabrics on handlooms at home. The artisans are self-employed master weavers with centuries old knowledge that is passed on from generation to generation.