We use Kala Cotton for our fashion collections – an old world cotton which mainly grows in the districts of Kachchh in Gujarat. It is very pure because it is not genetically modified and grows naturally without irrigation, additional watering, chemical fertilizers or pesticides. From the crop to the ready made clothing the production steps are done organically and by hand in the same area. The production is almost carbon neutral. The nearby weavers of the Hindu community in Bhujodi process the yarn. The women are spinning the yarn and the men are weaving on their handlooms at their houses. The artisans are selfemployed masterweavers with century old knowledge of this craft as well as dying with natural colours.