Natural dying is an intrinsic part of ethical fashion. The colorants we use for dying as well as printing are derived from plants and minerals. The majority are vegetable dyes processed from plant sources such as roots, berries, bark, leaves and wood.
Take for example the natural dye, indigo. It has the ability to produce a wide range of blues making it one of the most successful dye plants ever. Madder is a root used to derive red tones and turmeric imparts a bright sunny yellow to organic fabrics.
Since the dyes are derived from plant and mineral matter, they are naturally calm on the eye and their medicinal properties keep the body naturally cool. Our aim is to help revive this old tradition.